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Boucher & Jones Fuels — history, acquisitions, and supplier relationships

topic-bj-brand-history-and-supplier
reference business
audiences: bj-customer, agriculture, home-heating, fleet-commercial, construction
updated: 2026-06-13

Background context for Boucher & Jones Fuels as an Ontario fuel distributor: founding in 1960 at Roger Street in Waterloo, the 2002 Boehmers Fuels acquisition, the post-acquisition depot footprint, the Petro-Canada wholesale-marketer relationship (including the Petro-Pass cardlock network), and the TSSA-certified technician roster that supports tank work in the field. Each section absorbs a previously-standalone card verbatim. Section anchors mirror the prior slugs.

Brand: Boehmers Fuels acquisition (2002)

In 2002, Boucher & Jones acquired Boehmers Fuels — an established Waterloo Region fuel distributor. The Boehmers brand was retired. The acquisition deepened B&J's footprint in the Kitchener-Waterloo home-heating market and extended customer base into rural townships.

Brand: B&J founding (1960, Bruce Boucher, Roger Street)

Boucher & Jones traces back to Bruce Boucher (1960), founder of Boucher Fuels in Waterloo on Roger Street. Dave Jones joined in 1986, forming Boucher and Jones Fuels. Kevin Jones and Greg Cusimano joined as partners in 1997.

As of 2026, that is approximately 65 years of continuous operation in the Kitchener-Waterloo / Cambridge / Guelph / Stratford region.

Brand: Locations and depots (post-acquisition)

Operating locations (2026):

  • Waterloo HQ + cardlock: 155 Roger Street, Waterloo
  • Stratford cardlock: 191 Frederick Street, 24/7 with clear and dyed diesel
  • Guelph cardlock: 504 Imperial Road
  • Cambridge cardlock
  • Fergus cardlock
  • London depot (acquired): 660 Clarke Road, London ON N5V 3A9 (phone 519-453-6960)
  • St. Thomas depot (acquired): 111 Harper Road, St. Thomas ON N5P 4E5 (phone 1-800-465-6347)

B&J operates from Waterloo (head office) and Stratford with cardlock sites in Waterloo, Cambridge, Guelph, Fergus, and Stratford, plus the inherited London + St. Thomas depots.

Brand: Petro-Canada wholesale-marketer relationship

Boucher & Jones is one of Petro-Canada's authorized Ontario wholesale marketers. Petro-Canada's own business-opportunities materials refer to independent fuel-marketing partners as "wholesale marketers" or "wholesale distributors". The relationship gives B&J access to:

  • Full Petro-Canada product line — Home Heating Fuel, gasoline, diesel, DEF, and Lubricants
  • Petro-Pass cardlock network (290+ Canadian sites + 270+ US truck stops)
  • SuperPass fleet credit card program
  • iBuy secure 24/7 online ordering portal
  • 360 Service programs (360 Oil Diagnostics, 360 Product Selector, 360 Savings Solution)
  • 360 Learning training/certification

Resale of Petro-Canada-branded fuel must respect Petro-Canada brand standards. As a fuel reseller, Boucher & Jones is a registrant under the Ontario Fuel Tax Act and Gasoline Tax Act with monthly tax-return obligations.

Brand: TSSA-certified technician roster

B&J's combined post-acquisition technician team holds TSSA fuel-industry certificates required under O. Reg. 215/01 (Fuel Industry Certificates) and O. Reg. 216/01 (Petroleum Equipment Mechanics):

  • Oil Burner Technicians (OBT-1, OBT-2, OBT-3) for fuel-oil installation and service
  • Petroleum Equipment Mechanics (PM-1, PM-2, PM-3) for AST/UST work
  • Gas Technicians (G.1, G.2, G.3) for propane/NG installation and service
  • Records of Training (ROT) for cylinder filling, pump attendant, bulk plant operator, construction-heater operation

Davis & McCauley's TSSA-certified team transferred to B&J intact through the 2025 acquisition. Continuity of certification is a load-bearing trust signal — customers depend on the same crew showing up under the new brand.

Petro-Pass network size — current count (May 2026)

Confidence: Verified for the Petro-Canada published figure; Verified for the third-party site count as of 2026-01-02.

Petro-Canada's own public cardlock page (petro-canada.ca/en/business/fuel-solutions-and-facilities/petro-pass-cardlock, accessed May 2026) now states: "With over 300 Petro-Pass™ locations, we are Canada's largest national cardlock network." The Agenty third-party POI dataset (refresh 2026-01-02) enumerates 306 Petro-Pass cardlock sites in Canada, which is consistent with the "over 300" claim.

This supersedes the older "over 290" figure that still appears in some Petro-Canada partner pages and in the existing service-cardlock-petro-pass body. SuperPass partner literature (e.g., gvca.org, cdi-door.com, ckca.ca) typically still cites "290+ Petro-Pass cardlock locations, 1,500+ Petro-Canada retail stations, 270+ U.S. truck stops" — when authoring new marketing copy, use 300+ for the Petro-Pass cardlock count and keep 1,500+ retail and 270+ U.S. truck stops unchanged.

Why this matters for marketing copy

B&J operates five owned Petro-Pass sites (Waterloo, Cambridge, Guelph, Fergus, Stratford) that are part of the 300+ national network. Cardlock marketing copy should reference the current Petro-Canada figure, not the older partner-page figure.

Trigger to revise

Petro-Canada updates the public site count, or a refreshed POI dataset shows a material shift. Re-check the primary petro-canada.ca page roughly twice a year.

Sources & structured attribution

  • source.document: Petro-Canada — Petro-Pass cardlock page (https://www.petro-canada.ca/en/business/fuel-solutions-and-facilities/petro-pass-cardlock), accessed May 2026 — "over 300 Petro-Pass™ locations"; Agenty POI dataset refresh 2026-01-02 — 306 sites enumerated
  • source.captured_date: 2026-05-16
  • source.confidence: verified
  • concept_category: network sizing / external data point
  • applies_to_services: Petro-Pass cardlock, SuperPass fleet card
  • applies_to_audiences: fleet-commercial customers; copywriters editing the cardlock and SuperPass marketing sections

Service: Petro-Canada wholesale-marketer relationship

Boucher & Jones' formal supply relationship with Petro-Canada (a Suncor Energy business). Boucher & Jones is a wholesale marketer for Petro-Canada, sourcing the full Petro-Canada product line — Home Heating Fuel, gasoline, diesel, DEF, and Lubricants — and operating Petro-Pass cardlock locations under licence.

Petro-Canada distinguishes three relationship tiers: Retail operator, Wholesale marketer / wholesale distributor, and Authorized Petro-Canada Lubricants Distributor. Boucher & Jones occupies the wholesale-marketer category. The relationship is contractual (supply agreement, brand-licence agreement, trademark use of Petro-Canada™, Petro-Pass™, SuperPass™, DURON™, etc.).

Frequently asked questions

When was Boucher & Jones Fuels founded?

The business traces back to Bruce Boucher, who founded Boucher Fuels in 1960 on Roger Street in Waterloo. Dave Jones joined in 1986, forming Boucher and Jones Fuels. Kevin Jones and Greg Cusimano joined as partners in 1997. As of 2026 that is roughly 65 years of continuous operation in the Kitchener-Waterloo, Cambridge, Guelph, and Stratford region.

What does it mean that Boucher & Jones is a Petro-Canada wholesale marketer?

Petro-Canada (a Suncor Energy business) distinguishes three relationship tiers: retail operator, wholesale marketer, and reseller. As a wholesale marketer, Boucher & Jones sources the full Petro-Canada product line — Home Heating Fuel, gasoline, diesel, DEF, and Lubricants — and operates Petro-Pass cardlock locations under licence. The relationship gives B&J access to Canada's largest national cardlock network.

How big is the Petro-Pass cardlock network?

As of 2026, Petro-Canada's own public materials state 'over 300 Petro-Pass locations, Canada's largest national cardlock network.' Third-party POI data confirmed the count near 290 sites at the start of 2026. The network is the access surface for SuperPass-style on-road fuel cards used by fleets and owner-operators across Canada.

Where does Boucher & Jones operate cardlocks?

Cardlock locations as of 2026: Waterloo head office and cardlock (155 Roger Street), Stratford 24/7 with clear and dyed diesel (191 Frederick Street), Guelph (504 Imperial Road), Cambridge, and Fergus. The London depot at 660 Clarke Road and the St. Thomas depot at 111 Harper Road were added through the Davis & McCauley Fuels acquisition.

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      "a": "The business traces back to Bruce Boucher, who founded Boucher Fuels in 1960 on Roger Street in Waterloo. Dave Jones joined in 1986, forming Boucher and Jones Fuels. Kevin Jones and Greg Cusimano joined as partners in 1997. As of 2026 that is roughly 65 years of continuous operation in the Kitchener-Waterloo, Cambridge, Guelph, and Stratford region.",
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      "a": "Petro-Canada (a Suncor Energy business) distinguishes three relationship tiers: retail operator, wholesale marketer, and reseller. As a wholesale marketer, Boucher & Jones sources the full Petro-Canada product line — Home Heating Fuel, gasoline, diesel, DEF, and Lubricants — and operates Petro-Pass cardlock locations under licence. The relationship gives B&J access to Canada's largest national cardlock network.",
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      "a": "As of 2026, Petro-Canada's own public materials state 'over 300 Petro-Pass locations, Canada's largest national cardlock network.' Third-party POI data confirmed the count near 290 sites at the start of 2026. The network is the access surface for SuperPass-style on-road fuel cards used by fleets and owner-operators across Canada.",
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      "a": "Cardlock locations as of 2026: Waterloo head office and cardlock (155 Roger Street), Stratford 24/7 with clear and dyed diesel (191 Frederick Street), Guelph (504 Imperial Road), Cambridge, and Fergus. The London depot at 660 Clarke Road and the St. Thomas depot at 111 Harper Road were added through the Davis & McCauley Fuels acquisition.",
      "q": "Where does Boucher & Jones operate cardlocks?"
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